Top AI Search Engines For 2025
Our everyday Internet search tools are undergoing a transformative shift. Traditional search engines that rely on keyword matching and page ranking algorithms are being augmented, or even replaced by new AI powered search engines. These new platforms combine the traditional search with the contextual understanding of large language models (LLMs), offering a more intuitive and personalized search experience and, as a result, saving a lot of time.
(By the way, if you're a website owner and prefer not to have your site indexed by AI, you can opt out in just a few minutes. Learn how here.)
Leading AI Search Engines
Below is a list of AI search engines that are redefining how we access information:
Perplexity AI
Perplexity AI delivers search results that are followed by a conversational search experience, allowing users to ask predefined or custom follow-up questions and organize their searches seamlessly. Its main benefit is that it provides a way to ask custom follow-up questions and also can focus on limited types of sources, for example, on social media only. Most features are free, but you can use more advanced AI for analyzing search results with a premium subscription available at $20/month.
Microsoft Bing AI
Microsoft Bing has incorporated OpenAI's GPT-4 technology to provide a CoPilot that provides a summary of search results and allows you to follow up with additional questions via a chat-like interface. The standout benefit is its ability to upload images for follow-up questions. It's free but is limited to four follow-up questions and does not support AI when Safe Search mode is on.
You.com
You.com offers a personalized and collaborative search experience, allowing you to select agents which provide customized output, or even build your own custom agent that will tailor search results to your requirements. Its main benefit is customization, allowing you to adjust your search experience to suit your needs. The platform is free but requires you to sign up, with premium plans available.
Brave Search
Made by the authors of Brave Browser, Brave Search focuses on privacy while offering AI-powered summaries of search results and allowing you to select follow-up questions. Its key benefit is delivering relevant search outcomes without tracking or profiling users. It's entirely free to use.
Andi Search
Andi Search combines a chatbot with a search engine, providing comprehensive results that include images and summaries. The main advantage is its visually rich interface that not only summarizes answers but also shows references in large visual cards (like a presentation), which makes information easier to digest. It's free to use.
DuckDuckGo's DuckAssist
DuckDuckGo is a privacy-focused search engine, and DuckAssist enhances the DuckDuckGo search experience by offering natural language summaries using AI, all while maintaining strict user privacy. Its main benefit is delivering quick, summarized answers without requiring you to log in and without tracking. It's free to use and also provides a free AI Chat page where you can use GPT-4, Mistral, Llama, and other famous AI models without signing up and without tracking.
Looking Ahead
AI search engines are not just a glimpse into the future. They are already saving time for web search, helping to quickly digest a lot of information and transforming the way we find information online. By combining the traditional "search" indexing approach with the contextual understanding of AI, they offer more personalized, efficient, and intelligent search (and research!) experiences.
For website owners, this shift to AI-powered search engines presents both new opportunities and new challenges.