The Growing Impact of AI Search: Market Analysis
Current Market Size and Growth Trends
| AI Search Engine | % of Google.com visits | Growth Oct vs Sep 2024 |
|---|---|---|
|
|
from 0.14% (real estate)to 41% (relationships) |
- |
|
|
4.4% |
+19% |
|
|
0.3% |
-15% |
|
|
0.3% |
+14% |
|
|
0.1% |
+13% |
Based on analysis of data from Similarweb and research from Zapier, here's how the AI search market currently stands:
Google AI Overview
- Coverage varies significantly by topic:
41%of searches in relationships category0.14%in real estate queries- Selective implementation based on topic sensitivity
ChatGPT
4.4%of Google.com's traffic volume19%month-over-month growth- Surpassed Yahoo.com in traffic (October 2024)
Other Major Players
- Google Gemini:
0.3%(showing -15% monthly growth) - Brave Search:
0.3%(14% monthly growth) - Perplexity AI:
0.1%(13% monthly growth)
Market Analysis Insights
The data reveals several key trends:
- Variable Integration: Google's selective approach to AI integration shows careful consideration of different topic areas
- Rapid Growth: Most platforms show double-digit monthly growth
- Market Disruption: ChatGPT's rapid rise indicates strong user adoption of AI-driven search
- Competitive Landscape: Emerging players showing steady growth despite dominant players
Impact on Search Behavior
The rise of AI search is fundamentally changing how users interact with search engines:
- Increased preference for conversational queries
- Growing expectation for direct answers
- Shift toward more complex, nuanced questions
Series Navigation
Previous Article: Understanding AI-Driven Search: Definitions and Key Concepts
Next Article: AI Search General Workflow: Understanding the Process
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This article is part of our series on "The Future of SEO in the Age of AI-Driven Search".
